Data Services

Variable Data Printing

Variable-data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.  Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy much like mail merge. More complicated variable data printing uses “versioning”, where there may be differing amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed. Finally there is full variability printing, where the text and images can be altered for each individual address.

QR Codes

Let us help you take your print advertising to another level by incorporating QR Codes. A QR Code when scanned with a smart phone can provide your prospective customer with a wide variety of options.

We will create your QR code at no charge to you with your order.